Discover our 2017-2018 Google AdWords Keyword Tool Tutorial also known as the Keyword Planner. In order to do PPC and SEO Keyword Research, the Keyword Tool is a tremendous option to use. Not only can you search for new keywords but you can also see important information like Average Monthly Searches, Google AdWords competition, your search ad impression share, and suggested bids for AdWords.

Google Keyword Planner Surfside PPC Article: https://surfsideppc.com/google-keyword-planner/

Our Keyword Planner tutorial is meant for beginners so you can understand how to do research and more. We have a video specifically meant for PPC, Bing Ads, and Google AdWords search campaigns so you can find keyword research for your campaign. You can find that video tutorial here: https://youtu.be/kjOSXeD8USE.

In this video, we give you a Google AdWords Keyword Planner Tutorial updated for 2017 and it will be relevant into 2018. First, we go through how to search for keywords using a phrase, website landing page, or Google category. You can adjust location targeting, language targeting, google search partners, and add negative keywords that might not be relevant for your campaign. In addition, you can adjust monthly forecasts back several years. It will default the forecast to the previous 12 months, which is helpful to understand search volume trends.

You can adjust keyword filters to find options that have a certain number of average monthly searches, specific monthly bid suggestions, or you can adjust by your own ad impression share if you are running campaigns. In addition, you are able to only look for relevant keyword ideas and also keep broad options. You can also show keywords that are already in your plan and your account so you don’t have any multiples within your campaign.

Second, we go through Get Search Volume Data and Trends. You can upload your keyword list from the previous step to find all the data you need on search volume, growth, and average monthly search for each month of the year. Finding search volume data and trend data is vital so you can pace your budgets and forecast your PPC Advertising spend. In addition, we upload our keyword lists to show how you can find forecasts for your keyword list. You can also click Review Plan while you are creating your plan for accurate forecast data. I love to set different CPC bids for ad groups and individual keywords so I can see how many clicks I can get for my money. Google AdWords has so much keyword data that you can learn about and it helps you become a master in your niche.

Third, we go through how to multiply keyword lists together. In the keyword planner, you can enter keywords in two separate fields and they will combine them. It’s a quick and easy way to expand your keyword list. For example, if you have a travel website with hotels, vacation rentals, and resorts for every city in the United States, you can quickly enter all the different cities and it will create keywords for each of them.

Check out our free keyword research course for 2022. In this video, I will cover keyword research for SEO, competitor keyword research, tips, best practices, and the best keyword research tools as well. This is a collection of videos I published to the Surfside PPC channel.

Video Chapters:

0:00:49 Keyword Research Tutorial for 2022
0:33:53 Complete Your SEO Keyword Research List
0:49:47 10 Best Free Keyword Research Tools
1:10:20 Google Ads Keyword Research
1:34:41 Google Keyword Planner Tutorial
2:06:43 YouTube Keyword Research
2:22:14 Free Competitor Keyword Research Tutorial
2:49:36 7 Unique Keyword Research Tips

Check out my Google Ads 30 Day Challenge Course at https://powerhouseaffiliate.com/30-day-challenge/4.html

Get a free trial of SEMRush at https://powerhouseaffiliate.com/semrush

Get 10,000 free Jasper credits at https://powerhouseaffiliate.com/jasper

If you’re interested in running Google Ads for your business, keyword research is an essential step. In this video, I’ll show you how to do effective keyword research to maximize the impact of your campaigns! We’ll discuss tips and strategies for choosing the right keywords, as well as how to use tools like the Keyword Planner to find them. We’ll also explore popular tools such as SEMrush that can provide useful insights into keyword performance. Whether you’re new to running ads or looking for ways to improve existing campaigns, this video will help you get started with effective keyword research.

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My successful and simple keyword research strategy and process for 2023 are below and described in this video. How you find keywords will depend on the products and services you are selling to customers. In this video, I will show you how to come up with the right keywords and start creating a content strategy.

Related Videos:

Keyword Research Course 2023: https://www.youtube.com/watch?v=13LSSmNwp7I

Keyword Research for SEO: https://www.youtube.com/watch?v=_HXYkJgd3bE

Keyword Research Tools: https://www.youtube.com/watch?v=go2RjckZsIk

Google Ads Keyword Research: https://www.youtube.com/watch?v=54aUx0Zj5X8

Google Keyword Planner Tutorial 2023: https://www.youtube.com/watch?v=lUVsZy4Ny8w

Keyword Research With ChatGPT: https://www.youtube.com/watch?v=-Lgk2ItbhPc

1: KEYWORDS & TOPICS: Research the main keywords & topics people search to find your products/services.

2: LONG-TAIL KEYWORDS & SUB-TOPICS: Categorize main keywords & topics into subcategories.

3: SEARCH INTENT: Understand search intent – What ranks for your keywords?

4: PLAN CONTENT: Use your keyword list to plan your content.

VIDEO DESCRIPTION
Welcome to our video on keyword research strategy for 2023. It is more important than ever to have a solid understanding of the keywords your target audience is using to find your products or services.

In this video, we’ll be sharing the latest keyword research tactics and tools that you can use to identify the right keywords to optimize your website and boost your SEO results.

We’ll cover the following topics:

Keyword Intent: Understanding the intent behind a search query is key to selecting the right keywords. We’ll show you how to use tools to identify the most relevant keywords.

Long-Tail Keywords: Focusing on long-tail keywords is a smart strategy in 2023. We’ll explain why long-tail keywords are important, and how to use tools to find long-tail keywords with low competition and high search volume.